- Per suggestions from some wonderful people who were kind enough to give me critique, I have made the following adjustments.
1. Adjusted tread size to be much closer to an even line throughout. I still kept a bit of play in it, because when I use a completely equal width for the whole line it looks weird to me. But I'll continue to experiment with this aspect.
2. Made the lightbulb threading (LD) consistent with the line size in the rest of the mark.
3. Realigned the gears inside the treads, to be vertically aligned and positioned correctly.
Thanks so much for viewing and feedback.
Visual Thinktank is a project I'm currently working on. It is going to be a major production and I'm spending an enormous amount of time on it.
The design brief for the logo was very short. I wrote it in a haste, and then spent probably three weeks trying to come up with a suitable application of the logo. The main point was to convey three images.
Image 1: Think (Thought)
- As the name is Thinktank, it needed to have some symbol or aspect representing thought. I know light bulbs have been done to death and then some, however it was my starting point for this logo, and I think it conveys the idea of thought quite well.
Image 2: Tank
- The 'Thinktank' is not a military term, it means something completely different. However it is an abstract term, so I decided I'd like to represent the word 'Tank' with something that could be understood in a variety of languages and that is instantly recognizable. Initial concepts included a much more complex tank, and a lightbulb filled with water and fish. (I discarded the latter after discovering it has been done in the past.)
3. Logiq Design (LD)
-Logiq Design is the umbrella under which the Thinktank will fall. LD are the company's initials, and I wanted to incorporate them into the logo in a subtle way. When working on the Logiq Design logo I had created a lightbulb with the letters LD forming the bottom. This seemed suitable.
Putting it all together.
I created many iterations of the mark in photoshop as a starting point, and then once I had a simple enough concept and solid idea of what I wanted, I began illustration work in AI.
This is my personal best identity work. It is simple, to the point,somewhat language independent, clever, and recognizable/memorable. (if I do say so myself, modestly).
I doubt this will get many favorites, comments, or attention. But that's not my goal. My goal is to create a outstanding mark. And while I may not have yet succeeded, I will continue working until I do.
Thanks for viewing. It means a lot. If you have suggestions or ideas please don't hesitate to comment or critique.