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January 20, 2010
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Thinktank Logo by logiqdesign Thinktank Logo by logiqdesign
Thinktank
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*EDITS*
- Per suggestions from some wonderful people who were kind enough to give me critique, I have made the following adjustments.

1. Adjusted tread size to be much closer to an even line throughout. I still kept a bit of play in it, because when I use a completely equal width for the whole line it looks weird to me. But I'll continue to experiment with this aspect.

2. Made the lightbulb threading (LD) consistent with the line size in the rest of the mark.

3. Realigned the gears inside the treads, to be vertically aligned and positioned correctly.

Thanks so much for viewing and feedback.
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Visual Thinktank is a project I'm currently working on. It is going to be a major production and I'm spending an enormous amount of time on it.

The design brief for the logo was very short. I wrote it in a haste, and then spent probably three weeks trying to come up with a suitable application of the logo. The main point was to convey three images.

Image 1: Think (Thought)
- As the name is Thinktank, it needed to have some symbol or aspect representing thought. I know light bulbs have been done to death and then some, however it was my starting point for this logo, and I think it conveys the idea of thought quite well.

Image 2: Tank
- The 'Thinktank' is not a military term, it means something completely different. However it is an abstract term, so I decided I'd like to represent the word 'Tank' with something that could be understood in a variety of languages and that is instantly recognizable. Initial concepts included a much more complex tank, and a lightbulb filled with water and fish. (I discarded the latter after discovering it has been done in the past.)

3. Logiq Design (LD)
-Logiq Design is the umbrella under which the Thinktank will fall. LD are the company's initials, and I wanted to incorporate them into the logo in a subtle way. When working on the Logiq Design logo I had created a lightbulb with the letters LD forming the bottom. This seemed suitable.

Putting it all together.

I created many iterations of the mark in photoshop as a starting point, and then once I had a simple enough concept and solid idea of what I wanted, I began illustration work in AI.

This is my personal best identity work. It is simple, to the point,somewhat language independent, clever, and recognizable/memorable. (if I do say so myself, modestly).

I doubt this will get many favorites, comments, or attention. But that's not my goal. My goal is to create a outstanding mark. And while I may not have yet succeeded, I will continue working until I do.

Thanks for viewing. It means a lot. If you have suggestions or ideas please don't hesitate to comment or critique.

Best regards,
Alexander Jones
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:iconmudimba:
I want to start off by saying that I like this logo a lot. It is much better than anything I could do, so take what I say with a grain of salt.

My only problem with it is that it feels a little more busy than I think it needs to be. Looking at it I feel like it wants to have an extremely simple, zen quality to it, but a couple things get in the way of that.

Notably the LD sticks out and feels like unneeded clutter. When I looked at the logo before reading the comments, the bottom part of the L stood out to me, and looked like it was a mistake. When I read that you were trying to fit in an LD I realized that it was a clever, and subtle trick. However, you have to ask yourself how important it is to have that LD in there, given that most of the people who see the logo will not know that there is meaning behind it. If you really want to keep it, I might suggest extending the L so it touches the D. Font-wise it would be less correct, but from a light-bulb perspective it would make more sense.

The other thing that stood out to me as being a little cluttered is the gears inside the treads. If it was me, I would want to try to simplify those to be pure circles (or maybe even nothing at all). Then the logo would be much more scalable, and I feel like it would be even more striking.

Keep up the good work!
What do you think?
The Artist thought this was FAIR
12 out of 12 deviants thought this was fair.

:iconmircha69:
okay so i will follow another aspect of what is wrong with this mark

the concept is great and it's gonna be one of the good ones after you make it more..."stable"

if you look at my ratings for this you'll see what i mean
the first one had the lines all messed up and you cleaned them up nicely

this is what in need further on from my view:

:bulletred: trust me when i say that LD in there will be seen by no one but it looks okay as the tip of the bulb and from my view the only thing you could do to it is make it thicker, but just a little bit to balance the lines better with the rest of the design
:bulletred: on the lower part of the logo where the treads are you were a little lazy(or you forgot):P - the thick line that makes the tread is not equal all over, if you look carefully the lines on the sides are thicker than the lineson the top and bottom - this happend because you did not use the tool, in whatever software you did this, that makes this happen you just scaled it down and combined the two shapes - this works only in squares and circles and any other shape that has the height = with the width(sometimes even those don't work)
:bulletred: last comment on the gears inside the treads - 2 things you have to do here:
:bulletyellow: align the gears horizontally to the treads so that you have the same distance on top as you have on the bottom, right now the top space between the tread and gears is about twice as big as on the bottom
:bulletyellow: this last one just bugs ME because i am insane and i see it :D the gears need to be rotated a few degrees to the left(counterclockwise) so that they have a position that would be straight - i hope you understand what i am saying about this
if you ment to do this as to show rotatin and not have the gears just straight in there you need to rotate them a bit more so that it doesn't look like a mistake

:bulletblue: this is just a proposal and it's not really an issue but you could make that shape inside the bulb that represents the "shine" to follow the curve of the bulb - if you look at it from right to left the space between the shine shape and bulb gets bigger and bigger

if you read this whole thing i really apreciate it :D
What do you think?
The Artist thought this was FAIR
18 out of 20 deviants thought this was fair.

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:iconmansy-graphics:
mansy-graphics Featured By Owner Jul 18, 2014  Professional Digital Artist
Good work,
-
You can also find Free PSD Logo Templates renewed daily here: PSDFly.com
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:iconfridaybiology:
FridayBiology Featured By Owner May 20, 2014  Hobbyist Photographer
Hey, wondering if i could use this logo design for my uni assignment. (fictional business contractors)
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:iconzegkaas:
zegkaas Featured By Owner Mar 19, 2013  Student Artisan Crafter
flawless victory! :peace:
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:icontoile-art:
Toile-art Featured By Owner Apr 5, 2012  Professional Filmographer
dude i need this logo or i die
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:iconbradlyspicer:
Bradlyspicer Featured By Owner Aug 11, 2011  Hobbyist Digital Artist
This inspired me to do my latest logo :) Light thinking

Thank you!
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:icontascha007:
tascha007 Featured By Owner Jul 19, 2011
awesome!!!
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:iconcreativistan:
Creativistan Featured By Owner Nov 29, 2010
JUST WOW........................... Hats off to u
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:iconvernics:
Vernics Featured By Owner Oct 28, 2010  Professional
Great idea + execution! :)
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:iconalbertpew:
albertpew Featured By Owner Aug 31, 2010
really love this style! great work! congratz!
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:icone-stylez:
e-stylez Featured By Owner Aug 4, 2010
hey man, thats very nice :)
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