Shift is the name for a project of mine that will be making its debut soon. It is roughly 10 months in the making.
Shift is all about movement. I can't really elaborate much on Shift itself, but the logo is meant to convey the meaning of Shift, the letter 'S', movement, and direction.
The mark itself is simple. The letter 'S' from Shift, with directional arrows forming a circle, and a loop, implying continuous motion.
The type is something I haven't completely finalized, but have settled on this temporarily.
Comments and critique welcomed. Thanks in advance.