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Labs at Logiq Design

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This is a follow up of my Thinktank logo. I ended up using the Thinktank logo for my company, Logiq Design.

We are launching a new subsidiary, Labs @ Logiq Design, in the coming weeks.

The brand directive was simple: Use the existing lightbulb symbol and tie-in the labs concept. It was a natural move to shift the lightbulb around and add some liquid inside, to form a beaker.

I'm sure there are other marks like this out there, and yes, I've probably seen a few. This is a somewhat generic concept. So dock me points for originality if you must, I still believe the execution contributes to the overall merit of the logo; and that it is fitting for the purpose, considering I use the Thinktank logo for logiq design (also featuring a lightbulb), and the Labs will fall under that umbrella.

I wanted to use the same bulb shape I used in the thinktank logo in this one, but it didn't work out. The short threading in the thinktank logo, when shifted upside down, didn't provide enough clarity that the object was a lightbulb. Who knew.

Anyways, thanks in advance for any comments, critique, or favs. It is greatly appreciated.

-Alex
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