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Dan Killam - smart. forensics. by logiqdesign Dan Killam - smart. forensics. by logiqdesign
Logo for Dan Killam [ [link] who works in various fields centered around computer / network security and digital forensics.

It took many failed attempts before the idea behind this mark, consisting of the brain / fingerprint, and the matching the tagline 'smart. forensics.' came to me. Now it feels somehow obvious.

Still refining type and line-work a slight bit, but this is nearing completion.
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bloknayrb Featured By Owner Feb 8, 2012  Hobbyist Digital Artist
This is awesome. I like the way you juxtaposed the fingerprint and the brain. I'm no expert in this area, so feel free to point out if I'm wrong, but the "smart. forensics." at the bottom feels a bit wrong, maybe just because of the different lengths of the words. The graphic part of the logo is very evenly weighted, but the words seem heavier on the right.

Am I making any sense?
logiqdesign Featured By Owner Feb 8, 2012  Professional Interface Designer
Don't worry, you're making perfect sense.

I think what you are pointing out is the issue of balance. The right seems heavier, which you also touched on, due to the length of the second word of each line of type. On the line "Dan Killam", the right side is obviously longer, and this follows in the next line with "smart. forensics." Combine together both and it can appear as being off balance or being weighted greater to the right. In a perfect world I would have relatively equal length first and second words, and could align them an equal distance from the center vertical line of white-space dividing the brain and fingerprint.

Thanks for checking out my work, and for the comment / critique. I might revisit this a bit to see if I can balance it a bit without losing aesthetics and versatility.

bloknayrb Featured By Owner Feb 8, 2012  Hobbyist Digital Artist
Balance! I knew there was a simple word that I couldn't think of to describe what I meant :P

I've actually been meaning to try my hand at logo design, but I've read that the only good way to learn how to do it is to work on logos for fully fleshed out ideas. Do you know of any good resources I could look at as a kind of primer?
logiqdesign Featured By Owner Feb 9, 2012  Professional Interface Designer
I'm glad you are interested in trying logo design! It's a remarkably fun, challenging, and most of all rewarding area of design.

First, you don't always have to have an solid idea or concept. Sure, its helpful when designing a logo to know what you want to create, but like other areas of creative work often just throwing together shapes and line-work on a canvas will be enough to give you an idea of where you want to go.

I'm not sure that's very much accepted in the logo design world, but to me it's an invaluable concept. The way it was explained to me was actually in a digital painting exercise, where the process was likened to looking at clouds. Clouds may be random shapes to us, but usually you can look at a cloud and see many different things.

As for resources to begin, a great way to start is to work heavily in Illustrator and focus on execution, rather than on making a brilliant concept. Learning the fundamentals of what makes good line, form, and shape versus poor line/form/shape will help you exponentially in the long run.

In closing, the best advice I could give would be to look at as many great logo designs as you possibly can. There are plenty of talented artists here on dA.

A group full of incredible brand designers:

A great designer and creative. His work alone has taught me the immeasurable value of type:

Another wonderful designer and brand engineer:

Lastly, if you venture out from dA, be sure to check out Logopond [ [link] ] . This site is bursting at the seams with creative, smart design and a constant stream of top-notch talent, all focused on logo design.
bloknayrb Featured By Owner Feb 14, 2012  Hobbyist Digital Artist
Thanks for the tips! I knew I'd have to face the pen tool eventually :P
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Submitted on
February 8, 2012
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